ABOUT PURE FOCUS
I'm Chad Engelke. I find where your business loses leads.
Founder of Pure Focus. Serving Horn Lake, Southaven, DeSoto County and the Memphis Midsouth since 2018
01
I've worked the jobs your customers work.
I started mowing lawns at 9. By 18, I was stocking a convenience store on weekends, keeping books at night, and working as a paralegal in the afternoons, all while finishing high school.
I've been a prepress journeyman, a bus driver, and an overnight stocker at Walmart. From 26 to 31, I ran my own company cleaning out foreclosed homes. I know what it's like to make payroll and chase the next job.
That's why I talk to business owners the way I do. Straight, and without the jargon.
02
How Pure Focus started
I started with a camera, shooting my own real estate listings. Other agents asked me to shoot theirs. During the pandemic, I got serious about video and moved into interviews and events.
Then I noticed something. Clients loved the video, but they didn't come back. The video wasn't the problem. Nobody had a plan for what happened after people watched it. Leads came in and went nowhere.
So I stopped selling video by itself. Pure Focus became a marketing agency that finds the gap first, then brings the tool that closes it.
HOW I WORK
I call it Full Frame. It's three steps.
I won't sell you a package you don't need. If your fix is small, I'll tell you.
01
Diagnose
Score your business across the seven places leads leak: visibility, reputation, capture, speed-to-lead, follow-up, booking, and reactivation.
02
Match the fix
Close the leak that costs you most, with the tool it calls for. Sometimes that's video. Sometimes it's just getting more Google reviews.
03
Build and measure
Run it and track the number, so you see whether the gap closed.
Who I'm not for.
If you want a quick fix, I'm not your guy.
Ongoing work runs a 3-month minimum, because a shorter window doesn't show whether the gap closed. And fixing one leak sometimes shows you another.
ROOTED IN THE MIDSOUTH
I'm not an outside agency. I live and work here.
Producer of The Midsouth Business Exchange Podcast
Longtime member of the Southaven Chamber of Commerce
Past president, Lake Cormorant Band Boosters
Past president, Rotary Club of Southaven
Past president, BNI Achievers
I've produced work for businesses including Chick-fil-A Southaven, Tanger Outlets, and Walk-On's.
WHAT I BRING TO THE FIX
The tools are in-house or on call, so the fix matches the leak.
Video, photography, and FAA-licensed drone work
Event lead capture that turns attendees into contacts
Branded apparel and promo products
CRM setup, automated follow-up, and review systems
AI tools that answer calls and messages when you can't
© 2026 PURE FOCUS. ALL RIGHTS RESERVED.
